Defining the Ideal Consumer Experience
Last week I wrote about the digital core and the crucial role it can play in helping consumer products companies undergo major transformations to redefine their businesses and capture market share in...
View ArticleHow Under Armour Delivers Consumer Experience
We’re all familiar with at least one of those brands – the once-dominant household names that either missed or failed to adapt to the changing realities of the marketplace and disappeared into history....
View ArticleCan the Network of Food Cure our Mealtime Boredom?
From the consumer point of view, nowhere are we inundated with more choices than at the supermarket. And our options keep growing. Think about this: Supermarkets carried an average of 8,950 items in...
View ArticleDelivering Seamless "In the Moment" Brand Experiences
One of the hallmarks of consumer products companies that are thriving in the digital economy is their ability to deliver in-the-moment consumer experiences. Whether it’s Under Armour helping consumers...
View ArticleFrom Shoppers to Subscribers: Adapting to Change in the Internet of Things
The Internet of Things (IoT) is well on its way to reaching an estimated 50 billion connected devices by 2020 – and changing life as we know it in the process. Today, you can change the settings on...
View Article2016 Predictions for the Consumer Products Industry
International Data Corporation estimates that one-third of the top 20 market share leaders in most industries will be “significantly disrupted” by new and reinvented competitors by 2018. That may be...
View ArticleHampton Creek's re-imagined food from plant-based proteins
The world's most famous underdog story is the original David and Goliath tale, where the young boy killed a giant. Today, the world still loves a good underdog story. And there seem to be plenty of...
View ArticleNest transforms smart homes with partnerships that drive consumer outcomes
Nest is changing the way consumers use hundreds of products from light bulbs to washing machines. Owned by Google, Nest reshaped its business model and that of its partners by focusing on consumer...
View ArticleTop 5 Reasons Consumer Products Executives Should Attend SAPPHIRENOW
SAPPHIRE NOW, scheduled for May 17th-19th in Orlando, is now only a few weeks away and we couldn't be more excited. The keynote presentations, session content and networking opportunities at SAPPHIRE...
View ArticleDifferent distributor management approaches in the consumer products industry...
Are you in consumer products industry and did you ever come across the topic of distributor management? I see it continuously popping up in my conversations with CP customers. I recognized that there...
View ArticleNecessary, but not Cool
Recently, one of my Consumer Products customers mentioned that the perception at his food manufacturing company was that "SAP is necessary, but not cool". When seeking out examples of innovation or...
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Consumer centric view of today's consumer products industry
1 ObjectiveIn today’s industry consumer is a renewed king of the marketplace. Consumers have an array of tools to get more enlightened irrespective of social and global barriers, they are pampered by...
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Revolutionizing the Trade Management Process
Watch a recent presentation by Colby Sheridan from SAP IBU Consumer Products US, "Why did we kick off the Trade Management Revolution?" Consumer shopping habits are rapidly evolving...There's not much...
View ArticleSAP for Consumer Products: Business Transformation with SAP HANA at Procter &...
Procter & Gamble (P&G) a longtime leader in consumer products sought to improve its financial analysis processes. For example, report and query execution times varied, data latency was high,...
View ArticleIoT, Digital Transformation, and the Consumer Experience
IDC recently published a report entitled, IoT and Digital Transformation: A Tale of Four Industries, which takes a look at how digital transformation is at the heart of many business strategies today,...
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